Success Story
CTA Smart’s secret to growing sales by 300%
To structure its sales operation and gain visibility into business metrics, CTA Smart uses Pipefy’s CRM to standardize processes, automate workflows, and connect its entire operation with AI.
Fuel
Brazil
60
employeesCRM
The challenge
CTA Smart’s leadership struggled to track and control the company’s operational metrics. Without integrated workflows and clear information flow, the strategic team was unable to collect consistent data.
“Centralizing CTA’s operational processes in Pipefy greatly helped us stay closer to customers and respond faster in support,” says Bruno Lopes, CEO of CTA Smart. Before the tool, the lack of visibility into the status of each service request and negotiation prevented the company from scaling its operation quickly.
The solution
The company chose Pipefy because it is a customizable and flexible solution, enabling organized information flow across teams. With strategic support from Píer Partners, a consulting firm specialized in operational efficiency and SaaS process implementation, CTA Smart used Pipefy’s CRM to automate and connect its entire operation.
The system enabled the team to establish clear processes, defined timelines, and key performance indicators (KPIs). By eliminating manual bottlenecks, CTA Smart began making data-driven decisions, gaining greater control over support and sales.
Results and impact
300%
sales growth
53%
reduction in sales cycle
95%
of employees using Pipefy
Centralizing processes in Pipefy and improving data clarity drove 300% sales growth, taking CTA Smart’s operation to a new level. By optimizing more than 40 workflows, the company ensured standardized, consistent operations across multiple areas.
The direct impact on efficiency showed up in faster deal closure, with a 53% reduction in the sales cycle: average time dropped from 90 to 42 days. “Even with a lean team, we were able to reduce the support SLA and now we have more clarity on which improvements we should implement in our services and products,” says Geovane Pasternak, Operations Manager at CTA Smart.
High internal adoption, 95% of employees using the tool, demonstrates the standardization achieved across the organization. With clear processes and defined timelines, CTA Smart scaled its sales and support operation while maintaining high performance and control over strategic KPIs.
About CTA Smart
CTA Smart is Brazil’s national leader in internal fuel supply control and management, with more than 10 years of market experience. The company provides automation solutions that help customers across more than 3,000 fueling locations improve fleet management and reduce operating costs, managing around 1 billion liters of fuel annually.
“With clear processes, defined timelines, and performance indicators established across multiple areas, we can make faster, clearer decisions.”
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