How BASF’s Agricultural Solutions division eliminated spreadsheets and saved 2,400 hours

Before implementation, the operation lacked traceability and visibility, with information and historical data decentralized. Reliance on Excel spreadsheets created rework and made collaboration difficult among stakeholders across the different phases of projects.

There was also no visibility into metrics and SLAs, combined with the need for a fast implementation to unify distributed teams. According to Angela Miya, BASF LatAm Launch Excellence Manager, “improving our processes in ‘robust systems’ has always been expensive and challenging”.

BASF adopted Pipefy to manage projects end to end, from R&D through launch. The platform enabled conditional logic based on business rules, running 720 conditionals across 52 active processes to handle different scenarios.

The solution enabled automation of tasks such as assigning team members, updating fields, and sending standardized emails. Juliana Sgrignoli Navarqui, a Capgemini consultant at BASF, highlights how efficient the transition was: “Pipefy is very intuitive and flexible. It gave us the autonomy to implement processes quickly and effectively, ensuring business rules are followed without complications.”

Adopting Pipefy resulted in direct savings of 2,400 hours per year for BASF’s team. These efficiency gains come from automating repetitive tasks and eliminating rework caused by manual spreadsheets, allowing professionals to focus on strategic product launch activities instead of operational data management.

The solution’s scalability is demonstrated by 1,000% growth in user adoption in just one year. As a no-code tool, Pipefy enabled 20 departments to be integrated quickly, connecting R&D and marketing processes seamlessly. Today, more than 30% of cards are connected across different pipes, ensuring information flows without bottlenecks between teams.

This new operating structure gave BASF the autonomy needed to manage 52 active processes with a high level of technical rigor. Real-time visibility into metrics and SLAs transformed how the Agricultural Solutions division orchestrates its launches, ensuring compliance and agility in a highly competitive global market.

BASF is one of the world’s largest chemical companies, with a dedicated Agricultural Solutions division focused on crop optimization and sustainability. In Latin America, the company operates a complex environment that requires coordination across multiple countries and departments to develop and launch new technologies to market.