Marketing & Sales Operations Platform

Orchestrate Marketing and Sales and drive up to 3x faster revenue growth with AI

Pipefy connects marketing and sales into structured, end-to-end processes — organizing the lead journey, eliminating silos, and accelerating revenue with AI, workflows, and no-code.

Trusted by market leaders

Specialized solutions that connect Marketing and Sales into a results-driven operation

Pipefy enables teams to design, automate, and continuously improve the processes that power marketing and sales — using AI, workflows, and no-code.

Sales & Marketing - SKU 1 - Lead Scoring

Sales & Marketing _ SKU 3 _ Content Creation

Lead qualification

Accelerate lead qualification by automating intake, scoring, and prioritization — ensuring sales teams focus on the right opportunities and move faster toward conversion.

Sales pipeline

Standardize sales stages and automate follow-ups to improve forecasting accuracy and close deals faster.

Content Creation & Curation

Improve content quality and speed by organizing drafts, revisions, and approvals in one process — turning feedback into progress without bottlenecks.

End-to-end: Marketing and Sales working without silos

Lead generation

Inside sales

Field sales

Sales enablement

Sales operations

Advertising

Brand Management

Content Marketing Production

Digital Marketing

Merchandising

Product Marketing Management

Public Relations

Trade Marketing

Agentic AI: strategic impact on CRM

Use case: lead qualification

Unstructured

20 days

(160 hours)

Leads aren’t evaluated
Data is scattered with no history
Lack of context in proposals

65%

Structured

7 days

(56 hours)

Leads are reviewed manually
Sales policy guides the definition of ideal customers
Pre-sales analysts manually log information in the CRM

72%

Automated

2 days

(16 hours)

Leads provide more detailed information
The system identifies whether the lead is new or duplicated
Automated nurturing cadence

98%

Agentic

Minutes

Automated lead nurturing
Instant Lead Scoring process
Discard leads with no commercial fit
Prioritize leads with strong commercial fit
Accelerate the sales cycle

The ultimate platform to orchestrate processes

Pipefy is the ultimate platform to orchestrate processes. In one place, you get a powerful studio to build your AI Agents and a complete orchestration platform so they can run, scale, and deliver value with intelligence and security.

How does Pipefy simplify AI Agents adoption?

Our platform includes exclusive accelerators that combine no-code and natural language to bring your company into the AI era with no hassle

AI Workflow Builder

Agent Library

No-code prompt

The leaders’ choice: AI and no-code for immediate results

With AI Agents, workflows, and no-code, Pipefy removes bottlenecks from sales operations, enabling your sales team to work with greater predictability and speed.

“Pipefy allows me to monitor the progress of our sales engine and create customized reports for the sales team and the owners. I can customize my pipelines with what I most want or need to see.”

Keely Warner
Sales Coordinator

“One of Pipefy’s biggest differentiators was the autonomy I had from the beginning. My audience is very specific, so I needed a customizable platform for my needs, which other areas of the company also use today. Pipefy therefore worked not only as a CRM, but as a process management platform.”

Tito Magalhães
Head of Sales

“We use Pipefy to manage our pipeline and our sales processes, and it works well. It is easy to configure and understand the general concepts, reporting is quick and easy, and there are good Kanban-style features and automations. It’s fast, clean, simple, and my sales team actually uses it (and seems to like it!).”

Adam Hurst
Director of Operations

Artificial intelligence becoming reality in your daily work

Only Pipefy combines simple setup, hundreds of integrations, governance certifications, and an incredible user experience for teams across your company—without overloading your technical team.

Book a demo Start free